The cultural blogosfera, an illusion
Some time ago that wanted to write on the matter, always thorny, of the state of the blogosfera, in particular on the cultural blogosfera, which is in the one that Días of the future past includes. A guessed right post of subjective Geography, The romantic bloguero. From the immateriality to the disappearance, it gives cause to me to start.
There says Manuel, the Subjective Geographer, that every day has more impression of which the romantic blogueros are stopping existing. One of the tests of that what he says is true is the practical disappearance of a numerous and active cultural blogosfera that existed until only one year ago and a half. There are already great the blogs of art and culture that have been left by his authors, before the inability to compete with the writings for professionals who treat about "serious" topics: technology, economy, marketing, entrepreneurs … When I say to "compete" I refer to disputing the time, necessary limited, which the Net users dedicate to the blogs reading.
Between that they do not update for many months, or make it very night in evening, it are blogs that in due time were alone, like Vailima, to Analyze, Contemporaneizarte, Aura Archange Maudit, The tightrope walker, Gentehistoria, electrical Sheep, Bubastis, Art in the network, Observatory Observatory of Art …
On the other hand, it have appeared lately blogs that are real mass media, with writings composed by several persons, even distributed by the whole national territory in some cases. They have clear commercial intention and his principal content is the information about exhibitions, round tables and other cultural events. I wish them luck although I am afraid that, from the point of view of the business, they are going to have it difficult.
In an article for abc.es (1), Antonio Cambronero was considering to be the current situation of the blogosfera in general how as “a loss of innocence”. The blogosfera has been commercialized and he is known that in Spain the culture does not sell. Although they try to make a mistake interesadamente, the separation between cultural industry and culture is every major day. The last one is a thing of romantic, of these romantic blogueros that are stopping existing.
It already does much that in the newspapers the culture section was replaced with one of free time and spectacles, although in some cases it keeps on preserving his ancient name. Why were the blogs going to evolve of different form to as they it have done the press, the radio and the television?
This way, we are that the ancient cultural blogosfera has been supplanted by other one composed for blogs that there publish entertaining, curious, surprising contents, which authors look deliberately for the complicity of the reader and usually achieve it, as his continuous presence demonstrates it in the front of the famous filtering one of contents of orange color. Simulacrum, narcissism, spectacle … Is Disneyblogandia. Or, once again, Baudrillard laughing with laughter in his grave.